There are numerous web video production companies that are sprouting over the internet nowadays. Given that we already have Youtube, Facebook and all other multimedia websites, people now have a wider scope in expressing themselves and showing off their talents to bigger audience. But not everyone who publishes their videos and content online are successful in this venture they are into.
If you happen to notice, not all videos go viral and out of the million videos that are playing similar content, only a number reaches millions of people. The secret to this is it actually takes a great amount of passion in doing so. Here are some tips to follow.
1. Plan the outcome
If you want to have your web video production be successful like the others, you have to carefully look at every side of your content or story. Do not be in a rush like how others do it just to get the quantity of audience they want to get. Most often than not, you actually target the wrong audience at the wrong time and this might cause you to fail.
Think of how you will become unique out of the million videos in the internet. And don’t worry because even if it seems there are a lot of parodies out there, you surely have your own original ideas in mind. There is no such thing as saturation as for online content because each person thinks different from the other.
All you need to do is enhance your creativity by doing your own research first and write down the script of your web video that it can touch a great percentage of people. Variety and originality is the key to starting this up.
2. Know how people get engaged to web videos
Be fully aware that people get bored watching on a long video. A 10-minute video can be dragging and may end up losing your audience. The ideal length of a web video production would be 5 minutes or less. In those 5 minutes, you must be able to structure it out that you are able to be as informative as you want to be but less dragging by maybe showing animated and colourful videos.
You must also learn that most people surf the internet alone either on their home PCs’ or personal laptops. You must be able to create a video that can target different types of people given that a person could be watching your video alone or in a group and it can greatly affect how they perceive your video.
3. Be keen to detail
You don’t need to have a perfect web video production like how they do in movies but at least, you could do something out to have an output like a “pro”. Be mindful on noise backgrounds when you’re recording or the balance of lighting on record. It could be a little disturbing to the viewer especially if they hear different levels of sound due to poor editing in audio or because your microphone isn’t properly set up.
4. Engage your viewers
Most people are active in Facebook or in Twitter which might help you think to create your own account too and post updates regarding your videos. But it doesn’t work every time. Instead of shouting out a new video you released every day or week, try to be more engaging to your viewers. People get tired hearing sales pitches all the time; so instead of doing so, have a random post by asking questions or posting catchy quotes that makes them react or even comment. In this way, you have a common ground wherein you can engage to them in a more neutral way.
When they feel they can trust you, then they are more open to listening to you and exploring more on what you’ve got there in your videos.
So, these are just some of the simple tips on web video production that are easy to read but so hard to do. Remember, it always takes a lot of passion to be on the online world. Patience and hard work are all keys to help you get through it.